One of the most important things in writing a compelling bio is to immediately, while the reader is fresh from reading your article, give them a really good reason to go to your squeeze page.
Here are some ideas of how I do it:
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Notice that I do not begin with: Sean Mize is an accomplished deep sea fisherman and has won numerous awards for his huge and unbelievable catches.
They already know that I know what I am talking about after reading my article. If I don't know what I am talking about, no amount of self-acclamation is going to change that, and if they already know from the quality of my writing...what do I gain$%:
The key here is, I want them to immediately go to my squeeze page while they are hot, while they are really interested in my topic, not after they get bored by my self-praise.
At the end, I might put something like this:
Sean Mize is an accomplished deep sea fisherman who has been teaching fishing for 10 years.
Notice that this line about myself is much more modest than the earlier example, and gives the reader a reason why I might be able to help them...not that I have received awards, but rather that I have been teaching for some time.
Obviously, you have to adapt it to meet your needs, and it is often helpful to write out many potential bios, and then start eliminating those that don't feel good.
Remember, the process of article writing and list building is as much as art and works on the feelings people get when they read your articles, as it is a science that appeals to people's needs. If it doesn't feel good when you write it or read it to yourself, it might not to anyone else, either. On the flip side, do not let that hold you back, especially if you are overly critical of your self - just write something, follow the patterns in this book, and you will get better with time.
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